Established in 1998, the AlmondNet Group is an industry leader and pioneer in privacy-friendly, targeted advertising.
The parent company AlmondNet Inc., which has developed an extensive suite of industry-leading targeted advertising solutions and products, is focused on R&D and the licensing of its extensive portfolio of enabling technology and Intellectual Property covering numerous areas of the targeting landscape and ecosystem, including profile based bidding, behavioral targeting, online and offline data monetization, addressable advertising, and multi-platform advertising.
AlmondNet's Datonics subsidiary (www.Datonics.com) is the Internet’s leading aggregator and distributor of highly granular and proprietary behavioral purchase intent, life-stage and demographic data. AlmondNet’s Intent IQ subsidiary (www.intentiq.com) is a leader in cross platform addressable advertising.
AlmondNet is a board member of the Network Advertising Initiative (NAI).
A long time proponent of privacy-friendly online advertising solutions, AlmondNet developed and evangelized the marking of targeted ads as such including the option to learn more or opt-out via a link in the ad, a solution known today as ‘Enhanced notice’, the online advertising industry’s leading privacy-friendly solution. As the developer of the solution, AlmondNet was the first company to deploy it as early as 2004. AlmondNet’s introduction and efforts led to the adoption of the solution by the NAI first, followed by the rest of the online advertising industry afterwards.
The group is headquartered in New York City with a research and development center in Tel-Aviv, Israel.