Full Press Release Below:


NEW YORK – Roy Shkedi, CEO and founder of AlmondNet Inc. (
www.almondnet.com), a behavioral targeting advertising company, will speak on a panel at OMMA’s Behavioral Conference on February 11, 2008. The conference will take place at the New York Marriot East Side, at 525 Lexington Avenue.

Shkedi will participate on the panel "From Privacy to Policy." During the panel, behavioral targeting experts will discuss and debate what standards and statements of policy are necessary for the behavioral targeting disciplines to move forward without alienating consumers, regulators and clients.

"From Privacy to Policy" will take place at 3:30 PM ET.

The OMMA Behavioral Conference is a one-day event covering the art and science of behavioral targeting online. This event will bring together the industry’s top experts to share strategies, tactics, and their thoughts on the future of behavioral targeting and how the technology can serve advertisers, publishers, watchdogs and consumers all at once.

About AlmondNet

Founded in 1998, AlmondNet (www.almondnet.com) is a New York-based media and advertising technology company that revolutionizes search and makes the Internet advertising market efficient by distributing relevant paid search ads to people wherever they go, based on recent searches they made.

For press information, please contact:

Beth Schechner/Tiffany Guarnaccia
Trylon SMR
Tel: (212) 725-2295
Beth AT trylonsmr.com  or Tiffany AT trylonsmr.com

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