Datonics & VivaKi Expand Relationship; Launch Comprehensive Data Partnership
VivaKi Recognizes Datonics as Certified Data Partner & Announces Plans to Leverage Datonics Data Across all Platforms Where It Transacts Programmatic Media
NEW YORK (June 2014) – Leading online data marketplace Datonics (www.Datonics.com) has expanded and formalized its partnership with VivaKi (www.vivaki.com), a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and video and available to all Publicis Groupe agencies and their clients. Datonics successfully met the criteria for VivaKi’s proprietary VivaKi Verified process, which vets all data, media and technology providers to ensure that they meet AOD’s required standards for brand safety, consumer privacy and client data protection. Datonics’ 350+ pre-packaged and unlimited number of custom keyword-derived segments, based on consumers’ recently conducted searches for products and services, enable marketers to engage with consumers who are most likely to respond to their offering. This unique and proprietary data set will help VivaKi maximize advertiser ROI by facilitating precise online ad campaign targeting.
“We are delighted to formalize our partnership with VivaKi, a leading programmatic media solution and excited about the opportunity to provide VivaKi advertisers with access to our search, purchase-intent, and life-stage data segments, as well as an unlimited number of custom keyword-derived segments,” said Michael Benedek, CEO of Datonics. “Data is a must-have in digital advertising. Datonics is committed to building high-performing, proprietary data sets and we look forward to helping VivaKi maximize performance for its partners.”
“We are excited to welcome Datonics as one of our newest VivaKi Verified partners,” said Kelley Maves, VP, Data Solutions & Product at VivaKi. “We are dedicated to providing our clients with the highest standards of brand safety and protection and Datonics has proven that they are someone who can help us strengthen our ability to connect our clients to their most valuable asset: their consumer.”
Datonics (www.Datonics.com) is the Internet’s leading aggregator and distributor of highly granular and proprietary behavioral purchase intent, search and life-stage data. Datonics’ 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City, with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit www.datonics.com
About the AlmondNet Group
Established in 1998, the AlmondNet Group (almodnet.com) is an industry leader and pioneer in privacy-friendly, targeted advertising. The parent company AlmondNet Inc., which has developed an extensive suite of industry-leading targeted advertising solutions and products, is focused on R&D and the licensing of its extensive portfolio of enabling technology and intellectual property, covering numerous areas of the targeting landscape and ecosystem, including profile-based bidding, behavioral targeting, online and offline data monetization, addressable advertising, and multi-platform advertising. In addition to Datonics, Intent IQ (www.intentiq.com), a leader in cross-platform addressable advertising, is an AlmondNet subsidiary.
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), the world’s third largest communications group, VivaKi was established in 2008 to propel the digital transformation and expertise of the Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world’s leading organizations to help them navigate the evolving and chaotic media landscape. Across the globe, VivaKi employs more than 400 engineers, technology experts, product designers, analysts and digital marketing professionals. Visit us online at www.vivaki.com or follow us on Twitter @VivaKi.
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