MICHAEL BENEDEK APPOINTED PRESIDENT OF ALMONDNET’S DATA DIVISION

Division aggregates, categorizes, and distributes keyword and segment-based data

NEW YORK – Michael Benedek has been promoted to the role of President for AlmondNet's (www.almondnet.com) Online Data Division. Benedek was formerly Vice President, Business Development of AlmondNet.

Benedek joined AlmondNet in 2000 as Vice President, Business Development. His experience extends to over 15 years in the Internet, financial services and healthcare fields with OneClip.com in New York, and with Shahal Medical Services and Bank Hapoalim in Tel Aviv, Israel.

Powered by proprietary and patented Post-Search technology, AlmondNet’s data division aggregates and categorizes keyword and segment-based data from data-providing sites to enable scalable delivery of targeted online advertisements by data-using ad networks, ad exchanges, demand side platforms and their marketers.

"We’re pleased to have Mike lead AlmondNet’s data division," said Roy Shkedi, founder and CEO of AlmondNet. “His efforts, vision, public presence as a speaker at industry conferences and team-building have been instrumental to the development and rapid growth of our online data business to-date.”

“I’m excited by the team, partnerships and product offering we have built to-date and by the announcements we’ll be making in the coming weeks and months as we continue driving value for consumers and for our data-providing and data-using partners in this dynamic space,” Benedek said from AlmondNet’s New York offices. “While data- infused advertising provides substantial benefits for all constituencies today, we are still in the first inning of a long game that will prove to be even more fruitful.”

About AlmondNet

Founded in 1998, AlmondNet (www.almondnet.com) is an aggregator of data and a licensor of intellectual property and enabling technology for the delivery of targeted ads. AlmondNet’s data, proprietary technology and operated network enable the delivery of ads to computer users based on their observed online behavior wherever they may be found, in a privacy sensitive manner. AlmondNet is a member of the Network Advertising Initiative (NAI).

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